Creative Custom Vehicle Wraps Are On The Wish List of Many Vehicle Owners

Creative wraps are nowadays seen in many vehicles that criss-cross the freeways. Though the demand of vehicle wraps was always there from vehicle owners it has seen a sudden spike in recent times. Though designers are not sure of the reason, but they have quickly moved in to grab the opportunity. There are different types of vehicle wraps and we shall check out some of them. Some of the most common type of vehicle wrap used in outdoor advertising are the fleet/vehicle wraps, Large Format Digital printing, Corporate Identity Signage and high resolution printed signs. If these are used effectively in outdoor advertising the return on investment generated can be quite high.

Vehicle and fleet wraps are one of the most commonly missed out opportunity in outdoor advertising. It is also one of the cheapest modes because once the graphics are installed on the vehicles there is no recurring cost. Another advantage of using vehicle and fleet wraps is the ease of changing the graphics and the message that you want to convey. The graphics are of high quality and high resolution. Let us check out some of the advantages of using vehicle wraps. This medium of advertising reaches 85% of people in all age groups. Research has shown that auto wrap increases name recognition of a brand by 15% more than any other advertising medium. It is possible to take the advertisement to the target audience very easily.

Signs are also an effective way of promoting your brand. Signs are used on objects such as telephone booths, building walls or in building interiors. The vehicle wraps and signs are created by using state-of-art computer aided sign making systems. Vehicle wraps are now being used on private vehicles also by owners of small and medium sized businesses who want to create a quick business impact. It would be interesting to note that a single vehicle wrap creates 700, 000 impressions monthly. Even driving the vehicle on normal routes would create an impact that very few advertising mediums would offer. It is also a great idea to pass fliers and other advertising material as the vehicle passes along crowded areas. It will increase the effectiveness of the medium.

Specialized vehicle wrap design firms have creative designers who create designs which are perfect fit for the brand. The designs are created in close consultation with the owners who are free to suggest a design of their choice. As we travel the freeways we see many of these fine creations which create a long lasting impression on our minds. This powerful advertising medium is getting preference over other conventional advertising mediums such as print and media because of the high return on investment and the low cost of ownership. If you have a business which you want to promote going with Van Wraps and auto wrap is an excellent way. You will see a marked difference in business revenues after the wraps are visible for a few months.

What is meant by commercial vehicle wrap?

A commercial vehicle wrap is a term used to represent any vehicle graphic that is being used as part of a business’ marketing, promotion and/or advertising objectives. Commercial vehicle wraps prove to be an effective business promotion strategy, as they combine the key elements of marketing and branding into one convenient and proven solution. Another benefit, which adds to the mix, is that vehicle wraps are high impact, cost effective and they work for almost all types of businesses.

What is vehicle wrapping?

Vehicle wraps are, in essence, the Art and Science of transforming your car, van or truck into a Mobile Billboard. Vehicle wrapping is covering the whole or part of the vehicle’s body work in digitally printed vinyl wrap, transforming the look of your vehicle into a head turning piece of art. In simple words, vehicle wrapping is wrapping a vehicle with the special designs or ads of a company.
Vehicle wraps have become red hot for business promotion, and the chief reasons according to industry experts are affordability and effectiveness. Many big brands like – Coca-Cola, Lycos Sports, Proctor & Gamble etc. are using commercial vehicle wraps for business promotion and are quite successful in reaching their target audience.

Benefits of vehicle wrapping

•    Vehicle Wraps and Fleet Graphics provide low-cost recurring advertising.
•    Car Wraps / Vehicle Wraps can boost a company's branding and strengthen its identity.
•    They reach a wider audience than traditional newspaper and TV advertising .
•    They create a custom concept that visually speaks to the targeted audience.
•    They offer exclusivity;  i.e. you don't share space with other advertisers as you would in a promotional mailer or on billboards with ads that rotate.
•    They increase consumer awareness of your company's brand, product and services.
•    They create a powerful "referral" effect.
•    They’re easy to customize graphics according to targeted demographics.
•    They protect a vehicle's finish and can be easily removed at any time.


Initial Consultation: In this initial meeting it will be determined what will be involved in the design process, as well as what portion of the vehicle that you are looking to have wrapped. Accurate measurements and or photos of your vehicle will be taken at this time. Obstacles such as moldings may need to be taken into consideration.
Proposal/Contract: After determining what solution will be appropriate to your requirements, you'll be provided with an accurate proposal including all specifications, sizes, material and design.
Design Consultation: In an initial meeting, important information is collected, such as your target market, the purpose of your wrap, colour scheme, photo selection, etc. This is typically that leads to concepts being drawn up.
Printed Proofs: This proof is printed at approximately 4? in width on the exact material that will be placed on your vehicle. This stage will give you the ability to give the artwork a final review before a wrap is put into production.
File Preparation: Since all vehicle graphic materials come in a regular length of 52? it is required that the graphics be paneled much like you see with wallpaper.
Large Format Printing & Lamination The design will hopefully be printed on Premium 3M Controltac V3 vinyl which is a leader in the vehicle graphics industry. All window graphics will be printed on a perforated window film product which will allow you to see out the windows on your vehicle. Once the graphics are printed, an over laminate will be applied to the graphics to provide extra protection to the graphics from UV and abrasion.
Pre-Installation Vehicle Inspection: A vehicle inspection report is used to review the status of the vehicle before moving forward with the installation of graphics. In some cases a vehicle may have rust spots, areas that have been in an accident, areas that have been repainted etc. It is important for us to outline to the best of our ability areas that have been affected and may cause for warranty issues down the road. Stock paint jobs with no visible rust damage area ideal for the longevity of the product. At this time all measurements are taken, and any additional items such as plastic moldings, un-wrapable textures, additional chrome ad dons etc are taken into consideration.
Vehicle Preparation: One of the most important aspects of a vehicle graphics project is the preparation of the vehicle before the graphics are installed. Taking the time to properly clean the vehicle ahead of time will ultimately lead to a better longer lasting product. Think of dirt or grime as something coming between the adhesive of the graphics and the painted surface of the vehicle. To ensure that your wrap adheres correctly, the first step is to thoroughly clean the vehicle. Taking the vehicle to a car wash and having them perform a "basic" cleaning is ideal. You want to choose an option that does not use any wax as this creates issues with adhesion.

Any contaminants such as grease, oil, wax or bug guts can be removed using substances such as Prep-Sol or Xylol. A final wipe down is then performed using an isopropyl alcohol (IPA) which will leave the vehicle without any oily residue. At this time a last glance over the vehicle will give the installer the confidence that the graphics are ready to be installed.
Installation: Once the vehicle has been properly cleaned, a 3M primer is applied to the vehicle which is very thin liquid that helps optimize the adhesion in areas that are prone to failure. Once the primer has been applied our installer will position all the panels of the wrap in place to ensure everything is properly in place. Installation can make or break a vehicle wrap. This is why we hire only the best installers to apply your vehicle graphics. The temperature of our installation bay must also be within 3M recommended specifications. The vinyl is never stretched into groves which causes lifting and tenting, it is always tucked. Once all the panels are in the right place the installer will begin the installation process. A vehicle graphics project requires a great deal of skill and patience, and on average most vehicles take a full 8 hour day to complete. This isn't something you want to rush.
Final Post Installation Review: The morning after the graphics have been installed and they have had an opportunity to bond, there is typically a second review of the vehicle once the job has been done. Good installers will prep a heat gun and smooth over any last surface areas that need refining.